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Always make the audience suffer as much as possible. Alfred Hitchcock The post appeared first on Occasional Story.
View ArticleThe 2 Critical Story Skills They Don’t Teach in School
In schools across the world we teach young people many skills and bits of knowledge; like how to read and to write, how to solve quadratic equations, or how to calculate the atomic weight of Hydrogen....
View ArticleOn Storytelling
On Storytelling In the early stages of creation of both art and science, everything in the mind is a story. Dreamers and Storytellers – legendary Harvard sociobiologist E. O. Wilson on art...
View ArticleStorytelling lessons from Pixar
Storytelling lessons from Pixar 22 #storybasics a filmmaker picked up in her time at Pixar Here they are, a mix of things learned from directors & coworkers at Pixar, listening to writers &...
View ArticleIn defense of Super Bowl commercials … when executed well
There isn’t a bigger forum for television advertising than Super Bowl commercials. It was once Carnegie Hall and the Grand Ole Opry rolled into one—a place for brands and their agencies to raise the...
View ArticleThe Call to Adventure in Cupertino: Apple and Brand Health
I’ve been asked the same question for the past week: Is Apple’s brand on a decline? Some who asked were from the media, others were clients. Today, the market will ask the same question and await...
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The Week in Branding
Agencies and Brands Need Storytelling Photo: Mike Grenville via Flickr This OpEd by Momentum Chief Creative and Innovation Officer Jon Hamm visits a theme we often discuss: the importance of...
View ArticleA Lesson in Storytelling from Ricky Gervais
As part of its ongoing “Creation Stories” series, FastCompany posted this interview with Ricky Gervais. Gervais is perhaps one of the best comedic writers in the business today, known to most audiences...
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Telling a Story Without a Literal Narrative
In his thought-provoking book The Storytelling Animal, Jonathan Gottschall constructs a compelling case that we are all natural born storytellers. We can’t help it. It is part of our brain’s wiring. It...
View Article20 Minutes of Storytelling
20 minutes. That’s what is required. Set an alarm on your phone to sound in 20 minutes, then start writing. Your mission: to write as fast as you can and to tell a complete story. It needs a beginning,...
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